Brand work
Waterfall Poster
A tall poster for a mineral water brand’s station campaign.
Client
Fellwater Springs
Year
2024
Medium
Colour woodblock print
The project
The brief
Fellwater wanted a poster for train platforms that said cold, clear water without a single bottle in it.
How it was made
The tall format led everything: the fall drops through the full height and the people at the bottom give it scale. Type sits in the quiet green at the top.
The result
The poster ran across forty stations and was reprinted as a limited print for the brand’s shop.
Sample image: Katsushika Hokusai, Yoro Waterfall in Mino Province, c. 1833. Public domain, Art Institute of Chicago.
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